Article: Data quantity not quality is troubling business chiefs - Intersystems

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Article: Data quantity not quality is troubling business chiefs

This article first appeared on DataIQ. Based on a recent study conducted at InterSystems, we found that it is the quantity of data, not quality, that is leaving senior decision makers feeling overwhelmed. Saurav Gupta, technical engineer at InterSystems, shares with DataIQ that the key to overcoming the problem is for organisations to rid themselves of data siloes and simplify matters by looking at one business objective at a time. Although the research was conducted on UK businesses, we have found, the insights have applications relevant to Asia Pacific also.

Half of senior executives businesses feel overwhelmed by the data generated within their organisation, a number that rises to two-thirds (61%) among those working in larger companies, with even more (67%) struggling to access their data to make business decisions.

So says new research from InterSystems, which reveals that getting access to crucial data typically takes a week or two (41%) or a couple of days (35%). However, one in six (16%) of respondents admitted that it takes them a month.

While analysing data presents businesses with difficulties, the validity of that data is not in question, with most respondents on average (7.8 out of 10) saying they trust the data to inform business decisions.

The research also found that three-quarters (75%) of the organisations surveyed manage their data centrally.
When asked how they are using this data, 90% of senior decision-makers cited identifying business challenges and needs, while 89% are using data for the decision-making process.

However, more than two-thirds (67%) find accessing the data required for this purpose challenging. Further uses of data were found to be getting to know customers better (86%) and trend prediction (81%).

InterSystems technical engineer Saurav Gupta explained that many of these challenges arise from the fact that large enterprises find it difficult to determine which of their applications hold customer data. More often than not, the data exists in siloes and the systems do not operate in a cohesive manner.

He added: “To overcome this, organisations must rid themselves of siloes and simplify things by taking one business outcome at a time. From here, they can see how they can solve that outcome with data, as opposed to trying build the best data strategy without looking at how the outcomes are going to be achieved. This will also help when it comes to analysing data.

“Previously to analyse data, businesses needed to move it all into a centralised database, however, because of the speed and scale available from data management platforms, businesses can keep their data where it is but still access it in real-time.

“This will enable them to speed up the decision-making process and derive more value from their data, use the insights to reduce risk or even to implement cost-savings.”

About the Author:

Saurav Gupta joined InterSystems in July 2006 as Sales Engineer and has been working across both technology and healthcare solutions business of InterSystems. He has over 18 years of experience across solutions architecture, enterprise application integration, analytics and software development.